Senegal offers major investment opportunities in tourism thanks to its ideal geographical location, a long tradition of hospitality, the multiplicity of under-developed sites and generous incentives.
ADVANTAGES OF DESTINATION SENEGAL
- Dakar is a world hub and gateway to the wider subregion
- 5-hours away from Europe, a major market
- Cultural hub of the black world (IFAN Dakar, Fesman)
- International Festivals (St Louis Jazz, Dakar Biennale Arts Festival)
- Many World Heritage Sites: Goree, Djoudj Bird Sanctuary
- Long tradition of openness and hospitality
- Low prevalence of HIV / AIDS (0.7%)
- Political Stability
- One of the sunniest countries in the world
- Many sites of exceptional beauty (Grande Côte, Casamance, Petite Côte ..)
OUR TOURISM POTENTIAL
There are 4 main tourism products, but the lion’s share goes to seaside tourism (54%) and business tourism (33%).
Seaside tourism
- 700 km of coastline
- 3000 hours of sunshine annually
- Superb beaches
- A dozen Tour Operators
- Multiples activities: golf, tennis, fitness
- Shopping with prestigious brands
Business Tourism
- Political stability and diplomatic dynamism
- Hosts many international and subregional corporate events
- World Class conference rooms
- Strong presence of luxury business hotels: Pullman, Meridien, Novotel, Radisson SAS, Terrou Bi
- International Centre for Foreign Trade with 29,000 sqm of exhibition space
Nature Tourism
- Variety of landscapes: beaches, mangroves, rivers
- Wealth of biodiversity
- 6 national parks
- 4 nature reserves
- Wilderness: The Pink Lake, Dindifélo Falls, Bassari land
- Safari activities
- Fishing, bird watching, hunting
Cultural Tourism
- Strong cultural activity (World Festival of Negro Arts 2010)
- Music and performing arts (drama, dance)
- Historic Heritage: colonial capital St. Louis, Goree (Slave) Island, Art nouveau civic monuments in Dakar enclaves of French architecture from the eighteenth and nineteenth centuries
- Geological and prehistoric sites
- Wealth of traditions: traditional games and sports such as Laamb (wrestling) and traditional rituals such as Sabar (dance drumming)
- Vibrant arts scene: painting, sculpture, crafts, design
INVESTOR SUPPORT
- Senegal’s investment incentive regime
A framework conducive to the development of investment in tourism has been developed by improving the business environment and incentives through tax, customs and regulatory provisions.
Basic guarantees
- Protection against nationalization
- Stable currency (pegged to EUR)
- Free repatriation of profits and funds
- Equal treatment between nationals and foreigners
- Access to raw materials
- Customs and tax incentives
- 3-year exemptions for customs duties on imported production equipment
- 3 years VAT-free import of production equipment
- 3 years VAT-free purchase of local products and services
- Tax credit of 40% over 5 years (up to 50% of annual profits)
Non-fiscal incentives
- Single Tax Payment scheme
- Renewable 5 year contracts
- Tourism development sites
Developing new areas is a response to the ever-increasing demand from developers and the need to diversify products. Each of these sites has a positioning target, a specific identity, which allows to market as an original destination of Senegal.
Small Coast
- Mbodiène: wide beach and dunes protecting a rich lagoon of 300 ha (740 acres)
- Pointe Sarene: quality landscape with a pointed beach of 75 ha (185 acres)
- Joal Finio: island of 15 ha (37 acres)
North Zone
- Saint Louis, island city, established 1659, historic site of 72 ha (177 acres)
- Potou sea: miles of sand, reconstituted casuarina tree barrier, 200 ha (500 acres)
- Djouj Bird Sanctuary: 3rd in the world, accommodation to be developped. 16,000 hectares (40,000 acres)
The Saloum Delta Islands
- Fatick: 70 ha overlooking a river and salt fields (173 acres)
- Kaolack: 15 ha in the former Port of Kaolack (40 acres)
- Ndolette: 40 ha of Saloum River Delta (100 acres)
- Foundiougne: the Saloum River, 40 ha (100 acres)
- Sandicoly: gentle sloping to the river, 30 ha (75 acres)
- Missirah: 30 ha (75 acres)
- Simal: 25 ha (62 acres)
- Major infrastructure investment
- Blaise Diagne International Airporta new regional hub for West Africa
- Highway to the future to unlock Dakar’s potential
The national airline, Senegal Airlines